In 2023, about 58 percent of consumers in the United States intended to spend roughly the same amount of money on Christmas goods as they did in the respective previous year. Around a quarter of American respondents intended to spend less for Christmas, whilst less than 20 percent expected to spend more.
Christmas celebrations in the U.S.
In the United States, Christmas is one of the biggest holidays of the year: according to a survey, roughly eight and a half out of 10 Americans stated they would celebrate the holiday. Only about 10 percent of Americans were not planning to partake in any celebrations.
Holiday promotions
In the past few years, holiday retail sales in the United States have skyrocketed. In 2023, U.S. holiday retail sales figures reached just over 950 billion U.S. dollars, which was an increase of some 20 billion just compared to the year before. The winter holiday season includes shopping occasions, such as Black Friday and Cyber Monday. On days such as these, retail products are somewhat to significantly cheaper, making them opportune moments for holiday shopping. When asked when they would likely start their holiday shopping, about 40 percent of U.S. consumers said they would begin in November already, i.e., when these major sales events take place.
Do you intend to spend more, less, or about the same amount of money as you spent last Christmas?
Referring to the amount of money U.S. consumers intend to spend on Christmas, the source posed the question as follows: "Is that more, less, or about the same amount as you spent last Christmas?"
* Sample size in 2023. The date of survey was October 2 to 23, 2023. Interviews from previous years were conducted among similar sample sizes.
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Gallup. (November 1, 2023). Do you intend to spend more, less, or about the same amount of money as you spent last Christmas? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/209289/expected-average-christmas-spending-as-compared-to-the-previous-year-since-2007/
Gallup. "Do you intend to spend more, less, or about the same amount of money as you spent last Christmas?." Chart. November 1, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/209289/expected-average-christmas-spending-as-compared-to-the-previous-year-since-2007/
Gallup. (2023). Do you intend to spend more, less, or about the same amount of money as you spent last Christmas?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/209289/expected-average-christmas-spending-as-compared-to-the-previous-year-since-2007/
Gallup. "Do You Intend to Spend More, Less, or about The Same Amount of Money as You Spent Last Christmas?." Statista, Statista Inc., 1 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/209289/expected-average-christmas-spending-as-compared-to-the-previous-year-since-2007/
Gallup, Do you intend to spend more, less, or about the same amount of money as you spent last Christmas? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/209289/expected-average-christmas-spending-as-compared-to-the-previous-year-since-2007/ (last visited November 13, 2024)
Do you intend to spend more, less, or about the same amount of money as you spent last Christmas? [Graph], Gallup, November 1, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/209289/expected-average-christmas-spending-as-compared-to-the-previous-year-since-2007/
